Content batching is the practice of creating all of your content at once and getting it ready for the day you post it. This is the opposite of how most regular users use social media.
Most people will snap a shot for Instagram; for example, then, they will write out a caption and post it all at once. With content batching, you’re actually just going to sit down for a day, write out all of your content, and get it all ready for posting later.
There are so many benefits to this strategy; the main one is that you will not have to worry about creating content every single day. Having content on your back burner means if something unexpected were to happen, you’d still be able to have content ready to go instead of being unable to post that day.
I talked to Success Financial in order to curate some awesome tips for batching. Success Financial is a diverse team of business consultants with expertise in all areas of business growth and content management. Let’s check out what they had to say about content batching!
You don’t want to be all over the place with your topics. You need to know why people look at your content and what they expect from you. Success Financial recommends choosing 3 – 5 topics and writing most of your content with those topics in mind.
You don’t want to randomly start talking about cars if you’re a fashion company, right? Unless you happen to review an article about how cars and fashion intertwine. This is much easier to do with content batching because you will have your topics fresh on your mind; it can even be useful to write down a list so you can go through them one at a time and create a few posts for each.
Once you’ve got your first set created, you need to look at how they do as far as performance. You can so do by using social media analytics tools. Are many people interacting with your posts? Are they clicking your links? Are people following you after the post?
Look at all of these factors, and they will let you know how your current strategy is working. If you notice you get more attention when you review an article than when you make a joke, then in your next batch, review more articles!
Success Financial believes that this is one of the most important and overlooked steps with content batching. Many companies will never reevaluate how they create content batches and keep outputting low-performing posts just as high-performing ones.
The team at Success Financial also highly recommends not being extremely stubborn with your content batching. Sometimes things will happen in the real world that you will absolutely need to talk about somehow.
People will expect you to say something about it, whether it’s something serious or not. It legitimizes your brand as a business that is in the know, but it will also perform well as a lot of people will be searching for the event on social media to see what everyone has to say.
And there you have it! Success Financial, named the top digital business consulting provider in 2021, really left us with some fantastic tips. It’s all about creating great batches and analyzing their performance to tailor your subsequent batches while still being diligent with your posts so that you don’t miss free engagements with current events.
Good luck to all of my fellow marketers!