Since the advent of social media, the sales pattern has changed and adapted to incorporate this new phenomenon. Most consumers have started to use social media for their shopping, so businesses have had to add it to their sales strategy.

However, many need to learn what this social selling is all about or how to go about it. Clancey Braxton Yohman, in this article, discusses the benefits of social selling and the appropriate way to take advantage of it to generate sales.

Clancey Braxton Yohman is a marketing expert who loves sharing tips with other marketers from his wealth of knowledge and experience.

Benefits of Social Selling

Better Consumer Engagement
According to Clancey Braxton Yohman, Sales in the social media era are much easier as you can engage your audience better. Many social media platforms allow you to post content that resonates with your audience’s interests, beliefs, age group, and current trends. You can also engage with their comments, direct messages, tags, hashtags, etc. These allow you to reach and connect with your audience at various levels.

Increased Customer Retention
The level of trust and loyalty that social selling builds allows you to retain more customers than you would through alternative means. Social selling also enhances customer retention because you do not have to constantly check up on your customers or call to update them on anything. You only have to maintain an online presence so they know how to reach you and quickly get notified of updates.

How To Generate Sales Using Social Media

Identify Your Goals
The first step to making sales on social media is to identify the goals you seek to achieve. Knowing your objectives for starting social selling is crucial to map your strategy and analyze your performance. Without goals and objectives, you will simply be wading in dark waters.

Choose The Right Social Media Channel
Clancey Braxton Yohman suggests that the next thing to do after identifying your goals is to find the social media platform that can help you accomplish them. The appropriate social media platform must also contain most of your target audience. You can use more than one platform.

You can use multiple platforms, but it is better to start with one or two so as not to be a Jack of all trades and master of none. After choosing the right platform for you, you need to set up a standard and professional profile fit for a business enterprise.

Engage Your Audience With Content
After setting up the right platform, you must start creating and posting engaging content to educate, entertain and inform your audience. Content can be in the form of images, videos, GIFs, memes, etc. Interesting content helps you build consumer relationships and gain their trust and loyalty.

Analyze And Measure Your Performance
Lastly, you must constantly track your performances and measure them. This is the most crucial step. This will allow you to know what works for you and what doesn’t. From there, you can incorporate new techniques and continually optimize your content for maximum sales.